Bi-Coastal Pharmaceutical Corp. is a privately owned sales, marketing and consulting company headquartered in Red Bank, New Jersey. The multi-faceted company was founded in 1982 by Ralph Massa, Sr. and has marketed and sold products for some of the most well-known and recognized companies in the pharmaceutical industry such as Warrick Pharmaceutical, the generic division of Schering-Plough, Amide Pharmaceutical, Lannett Company and West-Ward Pharmaceutical. Bi-Coastal places manufacturers' products in all levels of the pharmaceutical distribution channel in the United States. Bi-Coastal also works with biotech companies by assisting in their commercialization processes as their consulting, sales and marketing infrastructure. As consultants, Bi-Coastal advises clients on joint ventures, strategic alliances, product development, label/artwork as well as the regulatory areas of the industry. Since the year 2000, Bi-Coastal’s sales and marketing efforts have generated gross sales in excess of $500 million. Bi-Coastal’s core focus is to obtain proprietary rights to pharmaceutical products through agreements with U.S. and foreign manufacturers, independent laboratories and the acquisition of Abbreviated New Drug Applications from other companies.